How to Brew the Perfect Medium Roast (Clarity Blend)

Brewing a great cup of medium roast coffee isn’t complicated, but there are a few small details that make a big difference. Clarity Blend is built for balance. It’s smooth, bright enough to feel alive in the morning, and comforting enough to drink every day.

This guide walks you through the simple steps to get a consistently great cup at home, whether you use a drip machine, pour over, or French press.

Let’s dial it in.

What Makes Medium Roast Different?

Medium roast sits in the sweet spot between bright acidity and rich body. You get the best of both worlds without drifting into the bitterness that darker roasts can bring.

Clarity Blend is roasted to highlight:

• Smooth body
• Gentle sweetness
• Clean finish
• Everyday drinkability

It’s forgiving, but it still rewards good brewing technique.

The Golden Rules for Medium Roast Brewing

Before we get into specific methods, here are three things that matter for any brew:

• Use the right grind size
  •  Medium roast should use a medium grind for drip or pour over, medium coarse for Chemex, and coarse for French press.
    
  • If your coffee tastes bitter or harsh, go a little coarser.
  • If it tastes weak or sour, go a little finer.
• Use water at the right temperature
  • Coffee prefers water just off boil, around 195 to 205°F.
    
  • If the water is too cool, the cup turns flat.
  • If it’s too hot, you pull out bitterness.
• Use the right ratio
  • A simple guideline:
    • 1 gram of coffee per 16 grams of water
  • Or in everyday terms:
    • 2 tablespoons of coffee per 6 ounces of water

This alone will fix most bad brews.

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How to Brew Clarity Blend (Three Easy Methods)

• Drip Coffee Maker (the easiest and most consistent)
  • If you’re brewing before work, this is the perfect setup.
  • What you need:
    • Medium grind
    • Fresh water
    • Standard drip machine
  • Steps:
    • Add a medium grind to your filter
    • Use the 1 to 16 ratio
    • Heat filtered water if your machine doesn’t
    • Let the brew finish before grabbing a cup
    • Enjoy it black before adding anything, just to taste the profile

Drip is great for Clarity because it brings out its natural sweetness.

• Pour Over (the best flavor clarity)
  • If you want the cleanest cup possible, pour over is your friend.
  • What you need:
    • Medium grind
    • Gooseneck kettle
    • Hario V60, Kalita Wave, or similar
  • Steps:
    • Rinse your filter
    • Add coffee grounds
    • Start with a small pour to let the grounds “bloom” for 30 seconds
    • Pour in slow circles until you reach your total water amount
    • Let it drain completely before serving

Pour over highlights the brighter, more nuanced flavors in Clarity.

• French Press (richer body and low effort)
  • Perfect when you want something slightly fuller.
  • What you need:
    • Coarse grind
    • French press
    • Hot water
  • Steps:
    • Add coarse coffee grounds
    • Pour enough water to saturate and stop for 30 seconds
    • Fill completely and place the lid on top
    • Let steep for 4 minutes
      
    • Press slowly
    • Serve immediately

If you want a stronger cup, add an extra 30 seconds of steep time.

Troubleshooting: How to Fix Common Brew Problems

• If your coffee tastes bitter:
  • Grind coarser
  • Use slightly cooler water
  • Shorten the brew time
• If your coffee tastes sour:
  • Grind finer
  • Use slightly hotter water
  • Brew a little longer
• If your coffee tastes weak:
  • Add a bit more coffee
  • Make sure water temp is hot enough
    
• If your coffee tastes muddy:
  • Use a higher quality filter
  • Rinse your paper filter before brewing
    

Small changes make big improvements.

Why Freshness Matters for Clarity

Coffee is a fresh food. Flavor peaks within a couple weeks of roasting and gradually softens over time. Whole beans preserve flavor best, especially when stored properly.

A few storage tips:

• Keep coffee in a cool, dark place
• Avoid moisture or steam
• Don’t store it in the fridge
• Fold your bag tightly after each use

Once you start brewing with fresh beans consistently, you’ll never go back.

Try Clarity Blend for Your Next Brew

Clarity Blend was designed as the everyday coffee that always delivers a smooth, balanced cup. If you want a medium roast that works with any brew method and never feels harsh, this is the one.

👉 Shop Clarity Blend

Enjoy the cup. Enjoy the ritual.