Light Roast vs Dark Roast: What’s the Real Difference?

Choosing between a light roast and a dark roast can feel overwhelming — but it doesn’t have to be. Each roast level offers something unique, and knowing the difference helps you find your perfect cup.

What Is Roast Level?
Roasting is the process that transforms green coffee beans into the aromatic, flavorful beans we brew. The longer and hotter the roast, the darker and more intense the bean becomes.

Light Roast:

• Retains more of the coffee’s original flavors from its growing region
• Bright acidity with floral, fruity notes
• Slightly higher caffeine by volume
• Examples: Our Theory Light roast with notes of lemon blossom and green apple

Dark Roast:

• Bold, smoky, and rich flavors
• Lower acidity with a heavier body
• Slightly less caffeine by volume
• Examples: Our Ground State dark roast with deep chocolate and roasted hazelnut notes

Which Should You Choose?
If you crave bright, complex flavors and a lively cup, go light. If you prefer rich, bold coffee that’s smooth and full-bodied, go dark. For a middle ground, try our Clarity Blend, crafted to balance brightness and depth.